Apple Ends Decade-Long Electric Vehicle Project

The tech giant shifts focus to artificial intelligence after abandoning its secretive EV initiative, Project Titan.

Apple has officially ended its electric vehicle project, known as Project Titan, after more than a decade of secretive development.
The decision to cancel Project Titan comes amid a broader industry trend of slowing electric vehicle sales and challenges in the EV market.
Despite speculation, Apple is unlikely to acquire electric vehicle manufacturer Rivian, with analysts noting Apple's historical reluctance towards large acquisitions.
Investors and analysts see Apple's exit from the electric vehicle project as a positive move, allowing the company to redirect resources towards more promising areas such as artificial intelligence.
Apple's decision to abandon its EV ambitions reflects a strategic shift towards enhancing its artificial intelligence capabilities, including improvements to Siri.