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Apple Eliminates Dozens of Sales Roles in Rare Sales-Team Restructure

Apple says the changes aim to improve customer reach, with impacted staff able to apply for new roles through January 20.

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People sit in front of an Apple Store in Duesseldorf, Germany, on April 7, 2025. Apple has quietly cut sales roles, affecting business and government teams, as it reshapes its retail approach and shifts more work toward third-party partners.
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Overview

  • Affected positions include account managers for enterprise, education and government clients, as well as staff who run Apple’s briefing centers for institutional demos.
  • One of the hardest-hit groups was the government sales team that works with the Defense and Justice Departments, following headwinds from a prolonged federal shutdown and spending constraints.
  • Employees were notified over the past couple of weeks and have until January 20 to secure internal transfers, with severance offered to those not placed.
  • Apple characterized the action as affecting a small number of roles and said it continues to hire, while some affected workers believe more sales will shift to third‑party resellers to reduce internal costs.
  • The reductions follow about 20 earlier cuts in Australia and New Zealand and arrive as Apple projects nearly $140 billion in December‑quarter revenue.