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Apple Elevates Sabih Khan to COO as Jeff Williams Transitions to Oversee Design and Health

This long-planned change consolidates Apple Watch, design and health functions under CEO oversight to maintain seamless operations through year-end.

Indian-origin executive Sabih Khan named Apple COO after three decades at the company.
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Apple CEO Tim Cook will now lead the company's design.

Overview

  • Sabih Khan, a 30-year Apple veteran and current SVP of Operations, will step into the COO role later this month, succeeding Jeff Williams.
  • Williams will remain on staff until his retirement at year-end, overseeing Apple’s design team, Apple Watch engineering and health initiatives under CEO Tim Cook.
  • After Williams retires, Apple’s design team will shift to report directly to Cook, consolidating creative and operational oversight at the top.
  • Khan’s appointment underscores Apple’s operational excellence as U.S.-China trade tensions strain its global supply chain.
  • The shift reflects Apple’s strategy to ensure leadership continuity and efficiency at a time when several longtime executives are stepping down.