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Apple Elevates Hardware Chief John Ternus to Oversee Design

The quiet shift signals Apple’s long-term CEO succession planning.

Overview

  • Tim Cook tapped John Ternus at the end of 2025 to serve as the design organization’s “executive sponsor,” according to Bloomberg reporting cited by multiple outlets.
  • Ternus now represents design in executive meetings and manages design leaders, acting as the bridge between design staff and Apple’s top leadership.
  • Design heads still report to Cook on paper, and major design decisions continue to be made by consensus among senior leaders rather than by a single executive.
  • The change follows the 2025 retirement of COO Jeff Williams, who previously oversaw design, and recent turnover that includes interface design chief Alan Dye’s move to Meta.
  • Cook is not expected to step down soon, but Ternus, 50, is being positioned as a leading internal successor and has taken on an increasingly public-facing role.