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Apple Earnings Loom: JPMorgan Lifts Target to $315 as Morgan Stanley Flags Margin Risks

Rising memory costs threaten margins despite strong iPhone 17 demand.

Overview

  • Apple reports fiscal Q1 2026 results on Jan. 29, with consensus at about $138.4 billion in revenue and $2.67 in EPS, both roughly 11% higher year over year.
  • JPMorgan raised its price target to $315, citing stronger-than-expected iPhone demand and lower operating expenses, and it sees potential 27% upside.
  • Morgan Stanley kept an Overweight rating and a $315 target but cautioned shares may trade sideways, forecasting March-quarter opex about 7% above consensus and gross margins roughly 30 basis points below on higher memory costs.
  • UBS estimated December iPhone 17 sell-in at approximately 84.5–85.0 million units, supporting expectations that iPhone strength drives the quarter.
  • Analyst opinions remain split with an average target near $298, as Jefferies trims its target on slower App Store growth and KeyBanc questions the durability of second-half momentum.