Overview

• The updated name is not yet visible everywhere, including on Apple’s own interfaces and on third-party channels such as Prime Video Channels.
• Days before the rebrand, Apple raised the U.S. monthly price from $9.99 to $12.99, a 30% increase.
• The shift could cause confusion because Apple TV is also the name of the company’s set‑top streaming device.
• Apple continues to forgo a lower-priced, ad-supported plan, positioning the service differently from many rivals.
• Apple tied the announcement to upcoming programming, confirming the Brad Pitt F1 film will arrive on Apple TV on December 12.