Overview

• Apple removed all references to products being carbon neutral from Apple Watch and Mac mini webpages globally, a change seen after its September product event.
• Apple had told Reuters it would retire the term in the EU ahead of a 2026 rule limiting such marketing, and it has now extended the shift beyond Europe.
• A Frankfurt court in August barred Apple from advertising the Watch as carbon neutral, prompting Apple to strip the label in Germany before broadening the removal.
• Apple says the marketing change does not alter its Apple 2030 emissions‑reduction goal, noting per‑product footprints continue to decline, including for Apple Watch Series 11 versus Series 10.
• Scrutiny of Apple’s past reliance on nature‑based credits, including projects in Paraguay criticized by ecologists, continues alongside a U.S. consumer lawsuit alleging misleading claims.