Overview

• The designation has disappeared from Apple Watch Series 11 and Ultra 3 pages and from the Mac mini listing after September website updates.
• Apple is moving early to align with EU Directive 2024/825, which will prohibit product claims based on carbon offsetting starting in September 2026, and is applying the change globally to avoid fragmented messaging.
• The global pullback followed an August ruling by a German court barring Apple from advertising the Apple Watch as carbon neutral after a complaint from an environmental group.
• Apple confirmed the update is about marketing compliance, not manufacturing changes, and current models list similar or slightly lower lifecycle emissions than their predecessors.
• U.S. consumers have sued in San Jose alleging earlier Apple Watch ‘carbon neutral’ marketing was misleading, as critics continue to question the reliability of nature-based carbon credits.