Overview

• Apple gave only brief nods to its Apple Intelligence branding during the event, with CNN counting four passing mentions.
• Siri was not discussed after a troubled overhaul earlier this year, and Bloomberg has reported a potential revival in spring 2026.
• Executives highlighted an updated neural engine, neural accelerators in every GPU core for MacBook Pro–level compute, and local large language models that boost gaming performance and on-device translation.
• Apple cited on-device machine learning for AirPods live translation and Watch health features, including models trained on over 50 million hours from more than 250,000 participants, with hypertension notifications pending FDA clearance.
• Reporting also noted recent AI researcher departures to Meta, OpenAI, and Anthropic, as analysts say Apple is sidestepping the costly foundation-model race to focus on devices and selective partnerships.