Apple Discontinues iTunes Movies and TV Shows Apps in Latest tvOS Update

The functionality of the discontinued apps has been integrated into the updated TV app, marking a step towards phasing out the iTunes brand.

Apple's latest tvOS beta, 17.2, discontinues the standalone iTunes Movies and TV Shows apps on the Apple TV box.
The iTunes Movies and TV Shows apps' functionality has been integrated into the TV app, where users can manage their purchases and buy and rent from the store.
The TV app has been updated with new features such as the ability to filter by genre in the purchased section, the availability of box sets in store listings, and a new sidebar design for easier navigation.
The home screen icons for iTunes Movies and TV Shows are still present in the tvOS 17.2 firmware, but they redirect to the TV app.
The update is part of Apple's strategy to streamline its services and phase out the aging iTunes brand.