Apple Discontinues Electric Car Project, Shifts Focus to AI

After a decade of development, Apple has canceled its electric car initiative, redirecting team members to generative AI projects amid layoffs.

Apple officially cancels its electric car project, known internally as Project Titan, after over a decade of development.
Some employees from the canceled project will be moved to Apple's AI team, while others face layoffs.
The decision to cancel the project was announced internally by COO Jeff Williams and VP Kevin Lynch.
Apple had envisioned the electric car to be fully autonomous with a price point around $100,000, aiming for a 2028 release.
The shift in focus to generative AI aligns with Apple's strengths in computer hardware and software.