Overview

• Apple's Vision Pro lineup is being overhauled after the original model's commercial underperformance due to its $3,500 price and bulky design.
• A lighter and cheaper Vision Pro model is under development, addressing consumer concerns about weight and affordability, potentially using less premium materials and lower display quality.
• The second new model will feature a wired connection to Mac computers, enabling ultra-low-latency performance for enterprise applications like surgical imaging and flight simulators.
• CEO Tim Cook remains focused on developing all-day-wearable AR glasses, a long-term goal to outpace Meta's advancements in augmented reality.
• Reports suggest both Vision Pro variants could launch as early as this year, reflecting Apple's commitment to revitalizing its mixed reality ambitions.