Overview

• Preorders open September 12 and retail sales begin September 19, with all models starting at 256GB: iPhone 17 at $799, Air at $999, 17 Pro at $1,099, and 17 Pro Max at $1,199 in the U.S.
• The iPhone Air debuts as the thinnest iPhone at about 5.6 mm with a 6.5-inch display, eSIM-only design, and a single 48MP Fusion rear camera aimed at streamlined shooting.
• The iPhone 17 Pro Max features a 6.9-inch display, up to 39 hours of video playback, and storage up to 2TB priced at $2,000, plus creator tools such as ProRes RAW and genlock with new vapor-chamber cooling.
• Official accessories include new TechWoven cases for Pro models ($59), refreshed Silicone and Clear cases ($49), an iPhone Air Bumper ($39), a Crossbody Strap ($59), and an iPhone Air MagSafe Battery ($99).
• A regional report from the Times of India says Apple has discontinued the Plus model after three years, with the new Air effectively taking over the mid-tier role.