Overview

• On June interviews with the Wall Street Journal, Craig Federighi and Greg Joswiak confirmed that Siri’s major AI upgrade will now launch in 2026 rather than 2025.
• Apple deferred the rollout after prototypes failed to converge quality-wise and exceeded the company’s acceptable error-rate threshold.
• The new Siri is designed to offer personal context awareness and the capability to perform tasks within and across iOS apps.
• Apple reassigned oversight of Siri development from AI chief John Giannandrea to Vision Pro lead Mike Rockwell following project delays.
• The postponement intensifies competitive pressure as Google and Amazon advance their AI-powered voice assistants.