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Apple Delays Siri AI Upgrade, Impacting Smart Display Plans

The highly anticipated Siri overhaul, featuring personalized AI capabilities, has been postponed, pushing back related product launches like Apple's smart home hub.

Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, U.S., August 1, 2018. REUTERS/Lucas Jackson/File Photo
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Overview

  • Apple announced that its enhanced Siri with personalized AI features, initially expected in 2025, will now be delayed to 'the coming year,' with some reports suggesting a 2026 launch.
  • The upgrade aims to enable Siri to understand personal context, perform tasks across apps, and interact with on-screen content, but internal testing revealed significant technical issues.
  • This delay affects the release of Apple's rumored smart home hub, which relies heavily on the new Siri capabilities, pushing its potential launch to 2026 or later.
  • Competitors like Amazon and Google are advancing their AI-powered voice assistants, increasing pressure on Apple to deliver comparable functionality.
  • Apple has faced criticism for lagging in AI innovation, with reports suggesting that some Siri features may not fully materialize until iOS 20 in 2027.