Overview

• Apple says the iPhone Air will go on sale in China immediately after regulators approve its eSIM‑only activation, and the model does not support a physical SIM card.
• Apple lists China Mobile, China Telecom and China Unicom as eSIM partners subject to approval, and the carriers say services are ready but await MIIT authorization.
• Preorders for iPhone 17, 17 Pro and 17 Pro Max opened on September 12, with analyst reports indicating stronger early demand than last year and Pro Max leading.
• Apple China published higher out‑of‑warranty repair fees, including a 2,698 yuan screen repair for iPhone 17, up 400 yuan from iPhone 16, and AppleCare+ pricing from 1,199 yuan.
• Xiaomi officially announced the 17 Pro and 17 Pro Max with a new rear sub‑screen and positioned the series to directly compete with iPhone in the high‑end segment.