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Apple Delays AI-Enhanced Siri After V1 Quality Shortcomings

Craig Federighi says Apple shifted to an advanced V2 architecture to meet its high-quality standards before rolling out smarter Siri next year.

WWDC 2025
Left to right: Lance Ulanoff and Mark Spoonauer chat with Craig Federighi and Greg Josiwak
Craig Federighi opens up on why Apple was overly optimistic about a launch of smarter Siri.

Overview

  • Apple postponed the AI-enhanced Siri features originally slated for iOS 18 because the initial V1 architecture failed to meet its reliability and performance benchmarks.
  • In March, Apple leaders concluded that V1’s limitations would prevent Siri from delivering a consistent experience and initiated a move to a more capable V2 architecture.
  • Craig Federighi reiterated Apple’s commitment to rolling out every previously announced Siri feature and hinted at additional capabilities beyond those first unveiled.
  • The company’s “AI for the rest of us” approach prioritizes practical improvements—such as better task handling and user intent understanding—over experimental or esoteric functions.
  • No firm launch date has been announced, but Apple plans to deliver the enhanced Siri within the coming year, with a possible integration into iOS 19 in 2026.