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4mo ago

Apple Defies Indian Smartphone Market Decline with Record Growth

As India's smartphone shipments fell for the second consecutive quarter, Apple posted a 23% year-over-year growth in Q1 2025, driven by the iPhone 16 and expanding offline sales channels.

Planning to get the iPhone 16 series? Know if it's worth the upgrade considering your current device.
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Overview

  • India's smartphone market contracted by 5.5% in Q1 2025, with 32 million units shipped, marking the second straight quarter of decline due to weak demand and surplus inventory.
  • Apple achieved a record-breaking quarter in India, shipping 3 million units and leading the premium segment with the iPhone 16, which accounted for 4% of total shipments.
  • 5G adoption surged in India, with 88% of smartphone shipments in Q1 2025 being 5G-enabled, up from 69% a year earlier, as average selling prices for 5G devices declined by 11%.
  • Offline retail channels in India grew to 58.1% of the market share, a 10% year-over-year increase, while online channels dropped to their lowest share since 2019 at 41.9%.
  • In China, foreign smartphone brands, including Apple, saw shipments plummet nearly 50% year-over-year in March 2025, driven by government subsidies favoring domestic manufacturers.