Overview
- Apple announced the iPhone 18 Pro and 18 Pro Max on Wednesday, Sept. 9, with preorders starting Sept. 12 and deliveries from Sept. 18 and list prices beginning at $1,199 and $1,299 respectively.
- The company also unveiled its first foldable, the iPhone Duo, priced from $1,999 for the 256 GB model with preorders set for Oct. 16 and availability from Oct. 23 in initial markets.
- Apple introduced the A20 Pro chip plus Apple Intelligence and Private Cloud Compute to run AI models on device when possible and move heavier workloads to Apple’s private cloud while keeping user data private.
- New hardware and software features include a titanium frame and flat‑open hinge with an under‑display FaceTime camera for the Duo, a 48MP Fusion main camera with variable aperture on Pro models, and notable battery gains Apple cites as up to roughly 36 hours for the Pro and 45 hours for the Pro Max.
- The product cadence marks a strategic shift toward premium, higher‑priced launches this fall and delayed entry models in 2027, a move that could lift average handset prices and influence adoption of foldables after years of competitor development.