Overview

• iPhone Air is 5.6 mm thick with a 6.5‑inch display, titanium frame and global eSIM‑only design to free space for a larger battery, starting at €1,239 in Italy.
• iPhone 17 Pro and Pro Max adopt an aluminum chassis and a camera bar spanning the phone’s width, enabling larger batteries and improved heat dissipation, with 6.3‑ and 6.9‑inch displays.
• Apple’s A19 Pro and Apple Intelligence power more on‑device AI, including live translation of calls and writing suggestions, plus faster charging claimed at 0–50% in 20 minutes.
• AirPods Pro 3 add real‑time conversation translation, stronger noise cancellation, longer battery life and heart‑rate sensing, priced at €249 and available from September 19.
• Apple Watch Series 11 introduces hypertension analysis and 5G connectivity, with the blood‑pressure feature pending regulatory approval; Watch SE 3 and Watch Ultra 3 also receive updates.