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Apple Debuts iPhone 17 Line and 5.6‑mm iPhone Air at ‘Awe Dropping’ Event

The showcase signaled a hardware‑first pivot, prioritizing ultra‑thin design with new health capabilities over headline AI features.

Overview

  • The new iPhone Air is Apple’s thinnest phone at 5.6 mm with a single rear camera and a magnetically attached MagSafe battery accessory to extend runtime.
  • Apple set iPhone Air pricing at €1,199 for 256 GB with preorders opening September 12 and retail availability on September 19.
  • iPhone 17 Pro models add a full‑width camera bar featuring a revamped 48 MP telephoto and Apple‑stated up to 8x optical zoom, alongside A19 Pro silicon and improved cooling.
  • Apple introduced AirPods Pro 3 with an integrated heart‑rate sensor, stronger noise cancellation, a smaller case and availability from September 19 at €249.
  • Apple Watch Series 11, Ultra 3 and SE 3 launch with 5G across the line, blood‑pressure detection alerts, and satellite SOS on Ultra 3, as iOS 26Liquid Glass’ arrives with AI updates kept peripheral.