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Apple Debuts Haptic Trailer for Brad Pitt’s F1 Movie

It leverages the iPhone’s Taptic Engine to deliver synchronized vibrations that preview the film’s high-speed action ahead of its June 27 theatrical debut.

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Overview

  • The haptic trailer is available in the Apple TV app on iPhones running iOS 18.4 or later and uses the device’s Taptic Engine to sync vibrations with on-screen racing action.
  • Part of a marketing campaign for the $300 million F1: The Movie, the haptic trailer was featured as the opening highlight of Apple’s WWDC 2025 keynote.
  • In the film, Brad Pitt stars as Sonny Hayes, a former F1 driver making a comeback under the direction of Joseph Kosinski, with Lewis Hamilton serving as a producer.
  • F1: The Movie premieres internationally on June 25 and in US cinemas on June 27, followed by a timed release on Apple TV+ after its theatrical run.
  • Social media users have praised the trailer’s innovative use of haptic feedback, calling it a novel way to preview the film’s high-octane scenes.