Overview

• Apple unveiled the first film trailer with tactile feedback during its WWDC25 keynote, highlighting a new marketing use for the iPhone’s Taptic Engine.
• Accessible only in the Apple TV app on iPhones running iOS 18.4 or later, the two-minute clip generates vibrations keyed to engine roars, gear shifts and pit-stop sequences.
• Directed by Joseph Kosinski and produced in collaboration with Formula 1 teams and Lewis Hamilton, the movie stars Brad Pitt alongside Damson Idris and Javier Bardem.
• The $300 million F1: The Movie hits theaters worldwide on June 25 and opens in US cinemas on June 27 before heading to Apple TV+ for streaming.
• Early user feedback has praised the haptic trailer as an incredible immersive experience, with social media reactions calling it “wild” and “dope.”