Overview
- Apple released the short film on October 20 across its official channels, positioning the Mac as a place where creative ideas take shape.
- Narration includes the line, “Just a flicker on a screen, asking a simple question: What do you see?” which anchors the ad’s creative theme.
- Apple marketing executive Tor Myhren described the work as celebrating the mysterious beginnings of ideas, calling out how many have started on a Mac.
- The spot avoids specifications and specific models, presenting the Mac as a creative canvas rather than promoting features.
- The release lands the same week the M5 MacBook Pro reaches stores, and coverage notes the use of Jane Goodall’s voice following her recent death at 91 as a respectful nod to her legacy.