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2h ago

Apple Debuts Foldable iPhone Duo and New iPhone 18 Pro Lineup

The company is concentrating its top chips, cameras and AI features in higher‑priced Pro and foldable models to protect margins as component shortages constrain early supply.

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New foldable iPhone Duo devices are on display during Apple's event in Cupertino, California, on September 9.
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Apple’s foldable iPhone starts at ₹2,99,900

Overview

  • Apple unveiled the iPhone Duo and the iPhone 18 Pro and Pro Max at its Cupertino keynote on Wednesday, with Pro preorders starting Sept. 12 and on‑sale Sept. 18 while Duo preorders begin Oct. 16 and ship Oct. 23.
  • The iPhone Duo is a book‑style foldable with a roughly 7.6‑inch inner display and a 5.4‑inch outer display, Apple Pencil support, dual 48MP cameras, and a U.S. starting price of $1,999.
  • The iPhone 18 Pro models get Apple’s new A20 Pro silicon, larger batteries and a variable‑aperture 48MP camera system, and start at $1,199 for the Pro and $1,299 for the Pro Max.
  • Apple packaged major software and AI upgrades with the hardware, shipping iOS 27 and expanded Apple Intelligence and Siri features plus tools such as immutable Reference Images to flag AI‑generated photos.
  • Analysts and Apple cited tight 2nm chip output, wafer‑level packaging and memory shortages as reasons for higher prices, limited early inventory for the Duo, and a new split release cadence that delays mainstream non‑Pro iPhones to a spring window.