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2w ago

Apple Debuts First Haptic Trailer for F1 Movie

Synchronized Taptic Engine vibrations immerse viewers, building anticipation for the film’s June 27 theatrical debut.

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Overview

  • Apple released the first movie trailer to use haptic feedback, leveraging the iPhone’s Taptic Engine to mirror on-screen engine revs and pit-stop activity.
  • The haptic trailer is available exclusively in the TV app on iPhones running iOS 18.4 or later and can be found under the TV+ tab.
  • F1: The Movie is directed by Joseph Kosinski and stars Brad Pitt alongside Javier Bardem and Damson Idris.
  • The film, which carries a reported $300 million budget, is co-produced with Formula 1 partners including Lewis Hamilton’s Dawn Apollo Films.
  • Apple showcased the trailer at WWDC 2025 to underscore its marketing innovation ahead of the theatrical release and its subsequent Apple TV+ debut.