Overview
- The new Shot on iPhone video uses a playful detective scene with rapid “crash zoom” cuts to demonstrate the increased reach.
- Apple specifies an 8x optical‑quality zoom at a 200 mm equivalent focal length, the longest telephoto yet on an iPhone.
- The upgrade marks a jump from the 5x capability on prior Pro models and is limited to the iPhone 17 Pro and Pro Max.
- Recent teardown reporting indicates Apple reengineered the chassis and internal layout, including cooling, to fit the larger camera hardware.
- The release lands as part of a continuing campaign that has also highlighted A19 Pro performance and recent Apple‑produced films.