Overview
- Apple released its annual Lunar New Year short film today as part of its recurring cultural campaign.
- The story centers on a young woman whose encounter with a dog leads her on a personal journey without revealing key outcomes.
- The production was filmed entirely on iPhone 17 Pro, highlighting its camera performance across mixed visual styles and challenging lighting.
- Apple published a companion making-of video, 'Backstage with Ke Ming,' that details rigs, lighting setups, and frame-by-frame animation.
- The launch ties into a broader seasonal push that includes a limited-edition Year of the Horse AirPods Pro 3 in select Asian markets.