Overview
- The two‑minute short follows handmade woodland puppets who find a lost iPhone 17 Pro and record a performance of “Friends” by Flight of the Conchords.
- Apple says the production was shot on iPhone 17 Pro, with fine print acknowledging the use of additional hardware, software and post‑production compositing.
- The spot showcases camera features including 8x Zoom, Center Stage selfies and Dual Capture using front and rear cameras.
- Directed by Mark Molloy with TBWA\Media Arts Lab, Smuggler and Unit+Sofa, the commercial was filmed on a Prague soundstage.
- A global rollout spans TV, digital and social platforms, with a U.S. cut debuting during NBC’s Macy’s Thanksgiving Day Parade and a behind‑the‑scenes video highlighting the practical puppetry and blue‑screen workflow.