Overview
- The reductions hit enterprise, education and government account teams as well as staff who ran Apple’s customer briefing centers.
- Apple confirmed a "small number" of roles were eliminated, said it is still hiring, and invited impacted employees to apply for open positions.
- Managers notified employees over recent weeks, with those not placed internally by Jan. 20 set to receive severance.
- Some affected workers say the change reflects a shift of routine sales to third‑party resellers to lower internal costs, a rationale Apple has not formally detailed.
- The move follows smaller sales cuts in Australia and New Zealand earlier this month and comes as Apple projects a record December‑quarter revenue near $140 billion, underscoring how unusual layoffs are for the company.