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3w ago

Apple Corps Buys Back 3 Savile Row for Beatles Fan Experience Opening in 2027

Public access will include the rooftop where the band’s last concert took place.

FILE - The Beatles, from left, John Lennon, George Harrison, Ringo Starr and Paul McCartney, arrive in Liverpool, England on July 10, 1964, for the premiere of their movie "A Hard Day's Night." (AP Photo, File)
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FILE - The Beatles, from left, Paul McCartney, Ringo Starr, George Harrison and John Lennon, perform for the CBS "Ed Sullivan Show" in New York, as they record a set on Feb. 9, 1964, that would be shown later on a broadcast of the show. (AP Photo/Dan Grossi, File)
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Overview

  • Apple Corps, which announced the project Monday, will open The Beatles at 3 Savile Row as a seven‑floor attraction in 2027.
  • Plans include access to the rooftop, rotating exhibitions, material from Apple Corps’ archives, a fan store, and a recreated Let It Be studio.
  • Paul McCartney and Ringo Starr endorsed the plan in statements, with London mayor Sadiq Khan calling the site an icon of music history.
  • The company has re‑acquired its former headquarters at 3 Savile Row, where Let It Be was recorded and the 1969 rooftop performance took place with the original railings still in place.
  • Apple Corps set the opening for 2027 with exact dates and ticketing details to follow, and it says a second Beatles experience is also in development.