Apple Considers Entering TV Market with New Smart Home Strategy

Apple is reevaluating the potential of launching a branded TV set, contingent on the success of its forthcoming smart home devices.

Apple is reportedly exploring the development of a TV set, a concept revisited after being shelved over a decade ago.
The company's decision hinges on the success of its new smart home command center, which is expected to debut soon.
Apple's potential TV set would face stiff competition in a market dominated by established brands like Samsung and Sony.
Despite the longstanding rumors, industry experts remain skeptical about the viability and profitability of an Apple-branded TV.
Apple's current focus remains on enhancing its smart home ecosystem, with the TV set being a possible future addition.