Overview

• Apple is actively exploring the integration of AI-powered search services like ChatGPT, Perplexity, and Claude into Safari's search options.
• Eddy Cue revealed that Safari search volumes declined in April 2025 due to a user shift toward AI-based search tools.
• Discussions with Perplexity have already taken place, with plans to list AI services as optional search providers in Safari, though they will not replace Google as the default.
• Despite AI advancements, Apple intends to maintain its $20 billion annual revenue-share deal with Google, which remains pivotal to its services revenue.
• These developments come as Apple navigates a DOJ antitrust lawsuit scrutinizing its exclusive search agreement with Google.