Apple Considers Adding Ads to Maps App

The company is exploring paid search results in Apple Maps as a potential revenue stream, though no timeline or active development has been announced.

Apple is revisiting the idea of integrating search ads into Apple Maps, allowing businesses to pay for higher placement in search results.
The proposed ads would function similarly to those in Google Maps, with sponsored businesses appearing prominently in searches.
This move aligns with Apple's broader strategy to expand its advertising business, which already includes ads in the News, Stocks, and App Store apps.
No engineering work or timeline for implementation has been initiated, according to Bloomberg's Mark Gurman.
Critics have raised concerns about the potential impact on user experience and search result quality, despite Apple’s commitment to user privacy.