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Apple Considered Alternatives to Google Search But Chose to Maintain Lucrative Deal

  • Apple held discussions with DuckDuckGo and Microsoft's Bing to potentially replace Google as the default search engine on Apple devices.
  • Apple weighed acquiring Bing or entering a joint venture with Microsoft, but ultimately decided against it.
  • Apple had concerns about competing with Google and questioned the quality of alternative search options.
  • Apple's executives cited the company's lucrative financial deal with Google as a barrier to switching search providers.
  • The Department of Justice's antitrust lawsuit alleges Google's payments to Apple stifle competition in search.
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