Apple Considered Alternatives to Google Search But Chose to Maintain Lucrative Deal
- Apple held discussions with DuckDuckGo and Microsoft's Bing to potentially replace Google as the default search engine on Apple devices.
- Apple weighed acquiring Bing or entering a joint venture with Microsoft, but ultimately decided against it.
- Apple had concerns about competing with Google and questioned the quality of alternative search options.
- Apple's executives cited the company's lucrative financial deal with Google as a barrier to switching search providers.
- The Department of Justice's antitrust lawsuit alleges Google's payments to Apple stifle competition in search.