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Apple Confirms September 9 Product Event

This event will be the company’s main fall product reveal following John Ternus’s assumption of the CEO role on September 1.

Overview

  • Apple set its fall product presentation for Wednesday, September 9 and said the livestream will begin at 10:00 a.m. Pacific Time on apple.com.
  • John Ternus will become Apple’s CEO on September 1, making the September 9 event his first major company presentation under the new leadership.
  • Multiple reporters and prolific leakers say Apple plans to show the iPhone 18 family and a first foldable iPhone, but Apple has not confirmed product names, specs or prices.
  • Leak reports describe the foldable (informally called the iPhone Ultra) as having a roughly 5.5-inch external screen, a 7.7–7.8-inch internal screen, two rear cameras, side-mounted Touch ID, an A20-series chip and about a 5,000 mAh battery, and they say it would carry a high price; these details remain unverified.
  • Coverage also points to new Apple Watch models, an updated Apple TV 4K, a HomePod mini 2 and a seven-inch HomePad/HomePod Touch for smart-home control, a slate that would deepen Apple’s smart-home push and is likely to push prices higher because of component and AI-related costs.