Overview
- Apple’s ‘Awe Dropping’ keynote is set for Tuesday, September 9 at 10:00 a.m. PT at Apple Park, with new iPhones expected to headline.
- Coverage widely reports four models: iPhone 17, an ultra‑thin iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, with the Air tipped to be about 5.5mm thick, use a 6.6‑inch display, and carry a single rear camera.
- Rumors point to major platform upgrades including A19/A19 Pro chips, 120Hz OLED across more tiers, a 24MP selfie camera, redesigned Pro models with an expanded camera bar, an aluminum chassis, and new Pro colors such as orange and dark blue.
- Multiple outlets flag a roughly $50 price rise across the range, with estimates placing iPhone 17 Pro Max near $1,249 in the U.S. and about ₹1,64,990 in India, and the iPhone 17 Air around $899–$949 depending on market.
- Retail timeline details remain unconfirmed but are commonly reported as preorders opening around September 12 and first sales around September 19, with industry reports also expecting Apple to drop iPhone 16 Pro and 16 Pro Max from its catalog.