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Apple Confirms Q.ai Acquisition to Improve Siri and On-Device AI

The startup’s speech models target real-world noise to strengthen Apple Intelligence on iPhone and wearables.

Overview

  • Apple confirmed the purchase of Israeli audio AI firm Q.ai but did not disclose the price.
  • Financial Times reporting places the deal near $2 billion, which would rank as Apple’s second-largest acquisition after Beats.
  • Q.ai’s technology focuses on filtering background noise and detecting quiet or whispered speech to make voice recognition more reliable.
  • Reports say Q.ai’s founding team, including CEO Aviad Maizels, will join Apple to integrate the company’s audio and imaging expertise.
  • Coverage highlights Q.ai patent work on facial skin micro-movements and situates the deal within Apple’s mix of in-house AI development and use of Google’s Gemini models.