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Apple Confirms iPhone Duo Price, Oct. 12 'Get Ready' Step and Oct. 16 Preorders

Reported low assembly yields threaten early supply, making the pre‑order prep crucial to securing a launch‑day device.

Overview

  • Apple set the iPhone Duo starting price at $1,999, added a product‑page prompt to “come back on 10.12 to get ready for pre‑order,” and said preorders begin 10.16 with retail availability on 10.23.
  • Apple vice president Kate Bergeron said the Duo’s inner folding display uses a replaceable nano‑texture cover layer, and AppleCare lists a $19 cover‑layer replacement in the U.S.
  • Multiple supply‑chain reports say final assembly yields were only slightly above 60% in mid‑September and that panel and hinge problems at suppliers could limit the number of handsets available at launch.
  • The Apple Store app’s 10.12 “Get Ready” workflow will let buyers preselect color, storage, trade‑in and payment options so a single tap can complete checkout when preorders open.
  • Analysts estimate roughly six million Duo sales in 2026 and China is the key battleground where strong Pro sales and quick responses from Huawei, Xiaomi and others could shape the Duo’s early market impact.