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Apple Confirms AI Search Additions as Google Traffic Declines

Eddy Cue's testimony reveals Safari's first-ever traffic dip and plans to integrate AI-powered search options, shaking Google's dominance and market value.

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A person walks by the Apple store on Fifth Avenue in New York City, U.S., May 1, 2025. REUTERS/Kylie Cooper/File Photo
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Overview

  • Apple's Eddy Cue testified that Safari searches fell for the first time in April 2025, attributing the decline to users shifting to AI-powered search tools.
  • Apple plans to integrate AI search providers like Perplexity and Anthropic into Safari, though they are unlikely to become the default option.
  • Google pays Apple approximately $20 billion annually to remain Safari's default search engine, a deal threatened by declining search volumes and regulatory scrutiny.
  • Cue expressed belief that generative AI search engines will eventually replace traditional search platforms like Google, citing ongoing technological shifts.
  • Alphabet's stock dropped over 7%, erasing $140 billion in market value, following Cue's comments during the DOJ antitrust trial targeting Google's exclusive agreements.