Overview
- An Apple-commissioned Analysis Group report finds roughly 90% of about 21,000 apps and in‑app products did not reduce prices after EU-driven fee changes.
- The study measures an average price reduction of about 2.5% among the small minority of products that did cut prices.
- Commission reductions totaled an estimated €20.1 million over three months, with more than 86% of the savings accruing to developers based outside the EU.
- Apple points to its EU alternative business terms and new distribution options as lowering typical commissions by about 10 percentage points to near 20%.
- The findings arrive as the European Commission continues DMA enforcement against Apple, including a €500 million fine and a non-compliance probe into its rules.