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3d ago

Apple CEO Confirms Siri AI Delays, Cites Commitment to Quality

Tim Cook reassures investors about progress on personalized Siri features, now expected within the next year, as Apple balances innovation with high standards.

Amazon CEO Andy Jassy and Apple CEO Tim Cook .
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Overview

  • During Apple's Q2 2025 earnings call, CEO Tim Cook addressed delays in delivering personalized Siri features under the Apple Intelligence initiative.
  • Cook emphasized that the delay stems from Apple's commitment to meeting its high-quality standards, stating that more time is needed to complete development.
  • Apple has not provided a specific release date for the new Siri capabilities but anticipates launching them within the next year.
  • The company highlighted progress in other AI features rolled out with iOS 18, including Writing Tools, Genmoji, seamless ChatGPT integration, and AI-powered photo search.
  • Investor concerns persist as reports suggest Apple initially lacked a working Siri prototype and may only release partial features in the next update, potentially with iOS 19.