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Apple Cancels Long-Awaited Electric Car Project

After a decade of development and numerous challenges, Apple's Project Titan comes to an end.

  • Apple has officially canceled its secretive electric car project, Project Titan, after a decade of development.
  • The project faced numerous challenges, including leadership changes, a lack of clear direction, and technological hurdles.
  • Despite exploring various concepts, including fully autonomous vehicles and partnerships with automakers, Apple failed to produce a prototype.
  • The nearly 2,000 employees working on Project Titan are being shifted to focus on generative AI developments.
  • The cancellation marks a significant shift for Apple, which had aimed to disrupt the electric vehicle market with its own car.
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