Overview
- Apple has officially dropped plans for an anti-reflective, scratch-resistant coating on the iPhone 17 Pro models due to production scalability issues.
- The coating was intended to enhance durability and reduce glare, surpassing the Ceramic Shield currently used in iPhones.
- Manufacturing the coating for millions of devices proved too slow, making it unfeasible for mass production this year.
- Samsung's Galaxy S24 Ultra introduced Gorilla Glass Armor in 2024, intensifying competitive pressure on Apple to innovate in display technology.
- Apple may explore alternative solutions, including nano-texture coatings already used on Mac and iPad Pro, for future iPhone models.