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Apple Cancels iPhone 17 Pro's Anti-Reflective, Scratch-Resistant Display Coating

The feature faced insurmountable production challenges, leaving Apple to potentially revisit similar technologies in the future.

iPhone SE wasn't a very big seller, but the leap to iPhone 16e, pictured, might be a too big a jump for many SE fans.
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Overview

  • Apple has officially dropped plans for an anti-reflective, scratch-resistant coating on the iPhone 17 Pro models due to production scalability issues.
  • The coating was intended to enhance durability and reduce glare, surpassing the Ceramic Shield currently used in iPhones.
  • Manufacturing the coating for millions of devices proved too slow, making it unfeasible for mass production this year.
  • Samsung's Galaxy S24 Ultra introduced Gorilla Glass Armor in 2024, intensifying competitive pressure on Apple to innovate in display technology.
  • Apple may explore alternative solutions, including nano-texture coatings already used on Mac and iPad Pro, for future iPhone models.