Apple Cancels Ambitious 'Project Titan' After a Decade of Development

The tech giant's foray into autonomous vehicles, inspired by Steve Jobs, ends due to internal indecision and ambitious autonomy goals.

The Apple Car project, known as Project Titan, was canceled last month after a decade of development and an estimated $10 billion investment.
Originally inspired by Steve Jobs, the project aimed to create a fully autonomous vehicle, with prototypes including 'the Bread Loaf,' a minivan designed for comfort and innovative features.
Internal indecision, leadership changes, and ambitious goals for Level 5 autonomy led to the project's downfall, with key figures criticizing the lack of clear direction.
Apple considered acquiring automakers like General Motors and Tesla in the early stages of the project, and later attempted collaborations with companies like Mercedes-Benz and Volkswagen.
Despite the project's cancellation, the development of autonomous software and other technologies during its course could benefit Apple in other areas.