Overview
- Apple posted the short-form 'Outrun' ad to its official YouTube channel on December 8 after debuting it on TikTok and other social platforms in November.
- The narrative shows a woman escaping a threat, stopping at a gas station, realizing she has no wallet, and completing payment with her iPhone.
- The video closes with the tagline 'Count on Apple Pay,' emphasizing reliability when physical cards are unavailable.
- Apple Pay supports contactless payments through the Wallet app on modern iPhone and Apple Watch models at participating merchants.
- The YouTube release extends a social-first campaign that spotlights everyday utility through dramatic, concise storytelling.