Overview

• Apple invited a group of social creators to Colorado this week for hiking, trail running and other outdoor activities centered on recently released devices.
• Photographer Johnny Hawk shared an invitation on X that included a note welcoming him to Colorado and a bag of essentials with Apple-branded gear.
• Hawk later posted that Apple brought him to rugged terrain to evaluate how the new iPhones, AirPods and Apple Watch perform under demanding conditions.
• MacRumors and other outlets report the gathering aligns with marketing for the iPhone 17 launch, countering online speculation about an October product refresh.
• Reporters note Apple has held influencer previews in major cities in the past, making the Rocky Mountain setting a more unusual choice for the company.