Particle.news

Download on the App Store

Apple Board Reaffirms Support for Tim Cook as Analysts Call for Product-Focused CEO

LightShed Partners warns that Apple needs a product-focused leader to recover from stalled AI projects.

Apple's annual Worldwide Developers Conference in Cupertino, California, on June 9, 2025.
Apple CEO Tim Cook.
An Apple store on September 20, 2024, in Kuala Lumpur, Malaysia.
Image

Overview

  • LightShed Partners analysts Walter Piecyk and Joe Galone say Apple requires a product-focused CEO to address its AI shortcomings.
  • Apple’s board, including long-standing directors Arthur Levinson and Susan Wagner, has declared that Tim Cook remains the best leader to guide the company.
  • Sabih Khan, who has led Apple’s global supply chain and sustainability efforts, will replace Jeff Williams as chief operating officer this month.
  • Apple’s stock has declined 16% so far in 2025, lagging behind Meta’s 25% gain and Microsoft’s 19% rise as investors question its AI rollout pace.
  • Senior executives such as services head Eddy Cue have warned that the company risks becoming obsolete without faster progress on AI initiatives like the Siri overhaul.