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Apple Begins Using Maps Imagery to Train AI Models for New Features

Apple now leverages blurred Look Around survey photos to enhance AI tools like Image Playground and Clean Up, emphasizing privacy safeguards.

  • Apple has started using imagery from its Maps Look Around surveys to train AI models, as disclosed on its Image Collection website this month.
  • The data will enhance AI-powered tools like Image Playground, which generates images from text prompts, and Clean Up, which removes unwanted objects from photos.
  • All imagery used for AI training is blurred to protect individuals' privacy, including faces and license plates.
  • Apple Maps collects this imagery through vehicles and pedestrian surveys equipped with advanced cameras and sensors.
  • The company continues to prioritize transparency by updating its Image Collection website to reflect changes in how collected data is utilized.
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