Overview

• Apple achieved a 19% share of the global smartphone market in Q1 2025, overtaking Samsung's 18% share for the first time in a first quarter.
• The iPhone 16e, launched at $599, played a key role in Apple's success by offering affordability and advanced features.
• Apple recorded double-digit sales growth in emerging markets like Japan, India, Southeast Asia, the Middle East, and Africa, while sales in the U.S., Europe, and China remained flat or declined.
• Samsung's market share decline was attributed to a 5% year-over-year drop in sales, compounded by delays in launching its Galaxy S25 series.
• Tariff concerns and stockpiling efforts inflated shipment figures, with analysts cautioning about potential market declines later in 2025 due to economic uncertainties.