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Apple Beats Q2 Expectations with Record Services Revenue and $100 Billion Buyback Plan

The tech giant reports $95.4 billion in revenue and $24.8 billion in profit, while navigating tariff adjustments and a legal setback in the Epic Games case.

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FILE - People visit an Apple Store, inside a shopping mall, in Beijing, Thursday, April 10, 2025. (AP Photo/Andy Wong, File)
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Revenue from services like Apple Music jumped to an all-time high last quarter, and strong iPhone 16e sales didn't hurt, either.

Overview

  • Apple reported $95.4 billion in revenue and $24.8 billion in profit for fiscal Q2 2025, surpassing Wall Street expectations.
  • The Services segment achieved a record $26.65 billion in revenue, growing 11.8% year-over-year, driven by strong demand for digital offerings.
  • iPhone sales rose to $46.84 billion, exceeding analyst estimates, while Greater China revenue declined 2.25% to $16 billion.
  • Apple's board approved a $100 billion share repurchase program and increased its quarterly dividend to $0.26 per share.
  • A federal judge ruled Apple in contempt for violating a 2021 court order in the Epic Games case, potentially impacting App Store policies.